Renderings + Tradeshows

 
 

Tokens & Icons

From 2011 to Feb. 2015 Product Development and Design Manager at a small, high-end men’s gift and jewelry wholesale business, Tokens & Icons, to delve further into graphic and web design. I greatly enjoyed collaborating with the owner and staff, tackling new projects each day while wearing multiple hats, and solving both the day-to-day and the larger conceptual challenges of a small business. I was responsible for all aspects of a product’s development from creating the Photoshop diagrams (from which local and international manufacturers made samples), to designing the packaging in Illustrator, to designing each trade show booth around a new collection. I was also the lead internal web designer and content creator/manager (tokens-icons.com built on Shopify) for which I wrote all of the product and artifact descriptions, the company story, and the information about licensing, authentication and manufacturing. I also oversaw the creation and printing of all collateral material including email newsletters, brochures and catalogs, web and magazine ads, POS signage and posters.


I currently work with Tokens & Icons on freelance web design/dev projects. 

 

Rendering (left) and actual photo (right) of installation in NHL Flagship Store in NYC.

 

Rendering (left) and actual photo (right) of display in Allen Edmonds' 43rd St. NYC retail store. 

 

 Rendering (left) and actual photo (right) of installation in SF Giant Store at AT&T Park, 2013-14 Season.

 
 
 

 

Plan (left) and actual photo of booth (right) at NYNOW (formerly NY Gift), Jan 2015. 

 

Plan for redesign of NYNOW (formerly NY Gift) booth for Jan 2015 based on July 2014 booth.