PRODUCT DEVELOPMENT

 
 

Tokens & Icons

From 2011 to Feb. 2015 Product Development and Design Manager at a small, high-end men’s gift and jewelry wholesale business, Tokens & Icons, to delve further into graphic and web design. I greatly enjoyed collaborating with the owner and staff, tackling new projects each day while wearing multiple hats, and solving both the day-to-day and the larger conceptual challenges of a small business. I was responsible for all aspects of a product’s development from creating the Photoshop diagrams (from which local and international manufacturers made samples), to designing the packaging in Illustrator, to designing each trade show booth around a new collection. I was also the lead internal web designer and content creator/manager (tokens-icons.com built on Shopify) for which I wrote all of the product and artifact descriptions, the company story, and the information about licensing, authentication and manufacturing. I also oversaw the creation and printing of all collateral material including email newsletters, brochures and catalogs, web and magazine ads, POS signage and posters.


I currently work with Tokens & Icons on freelance web design/dev projects. 

 

Initial designs for Chris-Craft Wood Cuff Links product development.

 

Modification specifications for of Chris-Craft Wood Cuff Links product development.

 

Product development of TPC Sawgrass Golf Ball Bottle Opener.

 SEE ON TOKENS-ICONS.COM

SEE ON TOKENS-ICONS.COM

 

Film Cuff Links product development. Instructions translated into Spanish by coworker for manufacturer.