Worked with the founder/creator on the web app’s design, UX/UI, branding. Site currently in development.
DRAFTS OF HOMEPAGE PHOTOS I TOOK. APP SCREENSHOTS NOT PHOTOSHOPPED IN.
Lead Designer of TipGenie, a FinTech startup, focused on increasing the earnings of service workers. Create wireframes and interactive prototypes and work with team on all design needs.
BRAND IMAGES FOR WEB AND COLLATERAL
Tokens & Icons
From 2011 to Feb. 2015 Product Development and Design Manager at a small, high-end men’s gift and jewelry wholesale business, Tokens &Icons, to delve further into graphic and web design. I greatly enjoyed collaborating with the owner and staff, tackling new projects each day while wearing multiple hats, and solving both the day-to-day and the larger conceptual challenges of a small business. I was responsible for all aspects of a product’s development from creating the Photoshop diagrams (from which local and international manufacturers made samples), to designing the packaging in Illustrator, to designing each trade show booth around a new collection. I was also the lead internal web designer and content creator/manager (tokens-icons.com built on Shopify) for which I wrote all of the product and artifact descriptions, the company story, and the information about licensing, authentication and manufacturing. I also oversaw the creation and printing of all collateral material including email newsletters, brochures and catalogs, web and magazine ads, POS signage and posters.